If you think the decision to go to Mc D's this morning was yours, think again.
1. They make it cheaper to buy "menus" than individual items.
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| They make menus cheaper |
Studies have shown that people eat a lot more when their meals are "varied" than when they consist of a single dish. So a customer consumes more calories when their fried chicken brings a mashed potatoes to the side than when simply comes more chicken.
2. They use artificial odors to make you think you're hungry when you're not really hungry.
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Slate.com |
That scent of cinnamon floating around the mall is not an accident.
3. They change the meaning of basic words like "big".
4. They know that watching a meal "can stimulate unplanned consumption," even when you are not hungry.
5. They keep adding cheese.
They continue to add cheese...
Collaborations between the fast-food and dairy industries make more cheese in everything. As Dairy Management director Tom Gallagher wrote in a 2009 trade publication: "If every pizza had an ounce more cheese, we would sell an additional 250 million pounds of cheese each year."
6. Transform the cup holders into food carriers.
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| Kfc.com |
They transform the cup holders into food carriers, and the car becomes the new dinning room.
7. Their restaurants are designed to make us eat too much and too fast.
Everything in a fast food restaurant makes us clean our trays faster than we normally would. The red color, the strong light, the bustle and the permanent smell make us believe that we are more hungry and in a hurry than we really are. (And as we all know, eating too fast, eats too much).
8. They put salt, sugar and fat in the foods they sell as healthy.
They put salt, sugar and fat in the foods they sell as healthy.
Did you think your chicken, apple and nut salad was a responsible decision? With 27 g of fat, 1350 mg of sodium and 37 g of sugar, Wendy's lower calorie salad is anything but healthy. It has more fat than its Double Stack hamburger (25g), more sodium than its 10 pieces of chicken nuggets (870mg) and more sugar than its vanilla ice cream cone (34g).
9. Eliminate the walk from the eating experience.
They eliminate the walk from the dining experience.The easier we get to food, the safer we will not eat it. While self-service for cars means you no longer have to get out of the car to buy a hamburger, home delivery means you do not even have to leave the house.
10. They believe that buying a HAPPY BOX is just like helping sick children.
They believe that buying a HAPPY BOX is just like helping sick children. As detailed in a recent report, " Paying for Charity," McDonald's has made a lot of money by convincing its customers that by buying a hamburger they are donating for charities. In 2010, for example, the chain declared that it would donate the "profits" of all the happy boxes sold to the Ronald Mcdonald Foundation. But it turns out that "profits" meant to them "a penny".
11. Transformed the soda into accompaniment.
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They transformed the soda in accompaniment.
Before Coca-Cola was included in the menus, many fast-food customers did not buy it. But when they began to include it with hamburgers and chips, soda sales soared. According to Jeffrey Dunn, Director of Coca Cola a long time ago, "From 1980 until at least 2000, that was Coca Cola's predominant marketing strategy to increase consumption at fast food stores."
12. They seduced us from a young age.
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They seduced us since childhood.
Because our eating habits begin to form before we take our first steps, what we eat as children, can determine what we will consume as adults. So when fast food companies attract kids with toys, playgrounds, cartoons and very famous clowns, they are not just selling Happy Boxes: They are creating customers for life.
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